11 essays on AI, behavioral psychology, brand design, and commerce in Africa.
Sixteen years before the personal computer existed, J.C.R. Licklider described the partnership I now live inside. Most people still see a calculator where he saw a partner, and that choice decides whether you spend this era afraid or building.
— 5 min read
ChatGPT recommends our retail business to customers. Nobody paid for it. When machines answer instead of rank, businesses optimizing only for Google are optimizing for the last era of distribution.
— 5 min read
Watch yourself think and you catch it: your brain is guessing the next word, same as the machine. AI is not an alien intelligence. It is a mirror, and maybe a partner worth pointing at the problems that matter.
— 6 min read
Most brands don't have a visibility problem. They have a clarity problem, and more content won't fix it.
— 4 min read
A builder who has benefited enormously from AI works through what it means that the same tool is being asked to power mass surveillance and autonomous weapons, and concludes that shutting it down is a pipedream, so guardrails and transparency are the only path left.
— 5 min read
There is a drawer in your home holding half a million Naira in dead equity. The 'backup' iPhone you kept is a high-value asset bleeding cash in real time.
— 4 min read
Batteries are not magic, they are chemistry with rules. Drawing on the thousands of batteries ZiggaTech inspects a year, why most people are destroying their device's lifespan by following outdated advice from 2015.
— 5 min read
We like to think we buy with logic, but biology disagrees. Exploring "Cognitive Fluency" and why the most profitable brands are the ones that require the least amount of thought.
— 4 min read
Its natural to worry about AI replacing the human touch. We argue that the future isnt about replacement, but partnership.
— 5 min read
Lagos clones are getting better: the tells are now subtle architectural failures, not misspelled logos. The authenticity protocol ZiggaTech's intake lab uses to reject hundreds of devices a month, compressed into sixty seconds.
— 3 min read
After 30 years as the standard, the physical SIM is becoming a bottleneck in the modern hardware stack. Apple removing the tray is not an accident, it is a directive: the future is embedded.
— 5 min read
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