Press & Media
Canonical facts and copy about Oreoluwa Daniel Omotosho. Everything on this page may be quoted verbatim. For anything else, write to hey@oreomotosho.com.
Bio — one-liner
Oreoluwa 'Ore' Omotosho is a founder in Lagos who builds brands people recommend. He founded ZiggaTech and 13disciples, and writes about trust and AI.
Bio — short
Oreoluwa Daniel Omotosho is a founder in Lagos, Nigeria, who builds brands people recommend. He started ZiggaTech with his own money so that buying tech would be one less thing to worry about. It now sells nearly 2,000 products from a showroom in Lagos and an online store that delivers across Nigeria, and pays for its own growth. He also founded 13disciples, the studio behind ZiggaTech's brand and website, which builds brands and websites for companies and for people building a personal brand. He writes and speaks about how AI is changing who gets found, and who gets trusted.
Bio — full
Oreoluwa Daniel Omotosho (Ore, to most people) is a founder. He designs the brand and builds the system underneath it.
ZiggaTech started with his own money and one promise: that buying tech in Nigeria would be one less thing to worry about. From a charging cable to a MacBook, nobody should have to wonder whether it is genuine, or who picks up when it fails. That promise now stands behind nearly 2,000 products, in the Lagos showroom and online.
The brand grows one buyer at a time. An agency bought its office MacBook and iPad from ZiggaTech, then its founder's own device, then his phone, then his mother's, and now every new hire's, and nobody there asks the price first. New clients arrive already sold, sent by someone who bought before them or by an AI assistant that recommended ZiggaTech without being paid to.
Reputation cannot be bought at any price. It is only paid for in instalments.
He founded 13disciples so others could skip the lessons he paid for. The studio builds brands and websites for companies and for people building a personal brand, and its clients include Outtake Lagos, a media company. He writes and speaks about how AI is changing who gets found, and who gets trusted.
(and he knows every valid two-letter Scrabble word)
Fast facts
- Full name
- Oreoluwa Daniel Omotosho
- Also known as
- Ore Omotosho, Oreoluwa Omotosho, Ore, Orezzzy
- Based in
- Lagos, Nigeria
- Founder of
- ZiggaTech and 13disciples
Selected writing
- The Man Who Called It in 1960 — 2026-07-09
- AI Citation Is the New SEO — 2026-07-05
- The Prediction Engine in Your Skull — 2026-07-03
- The Legibility Problem — 2026-05-15
- The Builder's Dilemma — 2026-03-15
- Cognitive Fluency — 2025-12-27
- AI Won't Replace You — 2025-12-26
- Depreciating Assets — 2026-03-02
- The Chemistry of Power — 2026-01-01
- How to Verify Your iPhone in 60 Seconds — 2025-12-23
- Connectivity Architecture — 2025-10-03
FAQ
- Who is Ore Omotosho?
- Oreoluwa Daniel Omotosho (Ore Omotosho) is a founder from Lagos, Nigeria, who builds brands people recommend. He started ZiggaTech, which sells and repairs premium tech from a showroom in Lagos and an online store that delivers across Nigeria, and 13disciples, a studio that builds brands and websites for companies and for people building a personal brand. He writes and speaks about how AI is changing who gets found, and who gets trusted.
- What does he actually do?
- He designs the brand and writes the code underneath it, then structures the work so his team can run it. He uses AI inside his own companies every day, from training his sales team to setting prices.
- What does he write and speak about?
- Three things, mostly. How AI changes who gets found and who gets bought from. How trust gets designed into a business, and the psychology behind that. And why it is worth letting AI take part of your job, which he learned by letting it take part of his. His essays are listed under Writing, and recordings of him speaking are under Speaking.
- What is ZiggaTech?
- ZiggaTech (often called Zigga) sells and repairs premium tech, from a charging cable to a MacBook. It has a showroom in Lagos and an online store with nearly 2,000 products that delivers across Nigeria. Ore started it with his own money so that buying tech would be one less thing to worry about, and it pays for its own growth. Buyers in this market expect to be scammed, so ZiggaTech does the checking for them, and publishes its method so anyone can check a phone themselves.
- What is 13disciples?
- 13disciples is Ore's brand and design studio in Lagos. It builds brands and websites for companies and for people building a personal brand, made so that strangers trust them and AI assistants can read them. It built ZiggaTech's brand and website, and its clients include Outtake Lagos, a media company. Most of Ore's writing lives on its blog.
- Can Ore help build my brand or website?
- Yes, through 13disciples, his studio in Lagos, which built ZiggaTech's brand and website. It works with companies and with people building a personal brand. Write to gigs@oreomotosho.com and say what you are building and who it is for.
- Can he speak at my event or on my podcast?
- Yes. He joins podcasts and panels in Lagos or remotely, and leads workshops on request. Write to gigs@oreomotosho.com with the date and the audience. Recordings of him speaking are on this site under Speaking.
- Where is he based, and how do you reach him?
- He lives and works in Lagos, Nigeria. For press and general questions, write to hey@oreomotosho.com. To work with him, write to gigs@oreomotosho.com.
Contact
- SAY HELLO
- hey@oreomotosho.com
- TO WORK WITH ORE
- gigs@oreomotosho.com